The process was simple and quickly completed. The Robens logo (left) was received by fax from the client. We were asked to create a woven nylon tape (below left) delivering the corporate identity of the company and show how it could be integrated in the hangtag of their sleeping bags.

Our concept was that we needed a product that would find its way to a mass market at a reasonable cost with an appealing message and surprising functionality. We presented to our client The "Skizze Vision Collection" by Sergio Vescovi with the U-Bag, containing an active windbreaker jacket. We united the whole concept with a world AIDS awareness scheme. The bag is adorned with an AIDS ribbon over a pocket in mesh that clearly displays a condom, urging the casual user carrying it to practice safer sex.

For several years, we have had the opportunity to work with one of the top world's rucksack and bag manufacturer and achieve excellent realization of initial samples. This has been due to our very clear and concise visual presentation of each item, created using our Colour Matters Software. On the right is our colour movement study for rucksacks. Many of our clients have already started using our methods and software after seeing how effective they are.